What Comes After Release Day by Jennifer Wilck

MUSE MONDAY

I'm happy to have Jennifer Wilck back to Discover... for Muse Monday. Hey, Jennifer, I have a question for you:

What do you do after RELEASE DAY? 

That’s a great question, and one that many of us often forget about when planning our book release. Writing the book—of course! Editing, too. Once the book is submitted, accepted, and assigned a release date, we have to move onto marketing while also writing the next book. 

If you’re like me, you create a timeline of what is happening when. You plan cover reveals, send out copies of the book for reviews, and plan a schedule of blog appearances, all leading up to release day. The goal is to build momentum so that everyone wants to buy your book. 

But then what? 

You celebrate the release day. Great. Wine, chocolate, and good humor. 

And then? 

Hopefully, the reviews start rolling in as well as sales. But if you don’t keep up the momentum about your book after release day, that sales blip is going to fizzle and dry up. That’s why my release calendar includes publicity for months after release day. Like this blog appearance, I make sure I appear in different places after release day. A Heart Restrained released March 27, but I have blogs scheduled through July. 

I focus on short attention-grabbing graphics that I can use to promote in different spots on social media. Things like “hooks”--#oppositesattract. Or I write more in-depth pieces about my hero and heroine—did you know Fiona LOVES telenovelas, even though she doesn’t speak Spanish? Or I’ll find photos of my hero—Caleb is tall, muscular, bald, and tattooed, so there are lots of photos to choose from (think The Rock).

And the best use of my time is taking reviews as they come in, grabbing a line or two, and making specific graphics that I can share. 

In fact, I spend about twenty to thirty minutes every morning marketing my entire backlist in different places on the Internet. I don’t know how much it helps, but I do see my sales continuing fairly steadily for all my books. In addition to my sales, it keeps my interest in my characters, which often spurs my creative juices and leads me to create books based on secondary characters. It reminds me why I loved the stories to begin with and enables me to continue talking about the books long after they’re out. 

Hopefully, you’ll love them, too. J 

Blurb:

Caleb Zeno, a wealthy and successful media mogul, refuses to allow emotions into any aspect of his life, especially his entertainment corporation. When his company’s lifestyle website runs into competition from a small boutique company, the most logical solution is to buy out his rival. 

Fiona Hamilton’s lifestyle website succeeds due to her loving and caring treatment of her clients, who have become like family to her. She has no desire to sell to anyone, much less a tattooed, muscled, automaton. 

At odds professionally, Caleb and Fiona come together as a favor for Caleb’s sister. Sparks fly and sexual chemistry abounds. But Caleb can't let go of his abusive past and be the man Fiona needs, and she is unwilling to risk independence and financial security for anything less than a perfect happily ever after. Can they put their differences aside to find a viral kind of love? 

Excerpt:

“Wouldn’t you enjoy this more if it were in English?”

She paused and shifted so she faced him, one leg bent under her, the other dangling off the edge. “Absolutely not! Telenovelas are so much more emotional than American TV.”

“Why don’t you at least research online to find a plot summary?”

“I’m happy with the way things are,” she said. “I don’t need to hear the words to feel the story.”

“But...you’re crying.”

She smiled through her tears and wiped her cheeks. “I know.”

Staring at her, his heart rate increased, and he tamped the panic her tears caused. At first, he thought pain caused her tears, but her rapt attention to the screen made him realize otherwise.

Why would she want to do this to herself? And how could she enjoy a show she couldn’t understand?

He should leave, before she recognized his complete lack of comprehension. But her rapt attention to the screen fascinated him. She was smart—his business dealings with her had proven it. Yet she focused as if she understood her show.

She stared at the TV screen, but he couldn’t take his gaze off her. Her skin, despite its bruising, was luminous. Her lips were parted, and she gripped the edges of the sofa cushions until her knuckles turned white. This close to her, heat radiated from her body. He could hear a faint sigh.

If she were this passionate about a television show, how passionate would she be if he kissed her?

Buy Links: 

Amazon: https://www.amazon.com/dp/B0BS56R4LH

Barnes & Noble: https://www.barnesandnoble.com/w/a-heart-restrained-jennifer-wilck/1142971831?ean=9781509248186

iBooks: https://books.apple.com/us/book/a-heart-restrained/id6445422670

Kobo: https://www.kobo.com/us/en/ebook/a-heart-restrained

Universal Link: https://books2read.com/u/3k2G5n

Bio 

Jennifer Wilck is an award-winning contemporary romance author for readers who are passionate about love, laughter, and happily ever after. Known for writing both Jewish and non-Jewish romances, her books feature damaged heroes, sassy and independent heroines, witty banter and hot chemistry. Jennifer’s ability to transport the reader into the scene, create characters the reader will fall in love with, and evoke a roller coaster of emotions, will hook you from the first page. You can find her books at all major online retailers in a variety of formats. 

Author Links: 

Website: https://www.jenniferwilck.com

Facebook Readers Group: https://www.facebook.com/groups/879114386079365

Facebook Page: https://www.facebook.com/profile.php?id=100063739892318

Newsletter: https://www.jenniferwilck.com/contact.html#newsletter

Instagram: https://www.instagram.com/authorjenniferwilck/

BookBub: https://www.bookbub.com/profile/jennifer-wilck

Linktr.ee: https://linktr.ee/JenniferWilck

Goodreads: https://www.goodreads.com/author/show/5032661.Jennifer_Wilck